Most loved ecommerce nuggets for you today

Straight up from our podcasts with founders & enablers

Its very important for Ecommerce owners to know their customers based on RFM segmentation

SMS opt-out rates are heading even higher in 2023 for DTC eCommerce brands. And for that customer audience that stays opted-in, the new iPhone filtering system is going to prevent a large bulk of those messages from ever being seen, sending open rates south.

Implementing a comprehensive customer data strategy, everything from data collection to data ingestion and data management is an imperative part of the whole strategy. Today DTC apps use anywhere between three to 10 apps within their Shopify environment. That introduces a lot of behavioral data that goes unused typically. And what you wanna do is get a full picture of the customer to be able to get the complete insights to take action. And you have to be working off a single source of truth.

Btw, they are #1 Product today on product hunt.

I think largely what we're seeing is that brands are going to have to be really strong in their cross-channel strategies they're going to have to make sure that they can touch customers at all points in their shopping Journey they're going to have to make sure they're really well aligned brand strategies that that really grip the customer

Retention is better cash flow management.
Retention is about providing an amazing customer experience
Retention is about understanding your customer's behaviors and needs and serving them better than anyone.
Retention is about being where customers are and delighting them.