Welcome to DTC Drive!
Since the time we started DTC Drive community, we have been constantly talking to DTC e-commerce founders and marketers and asking them one question:
What are you trying to achieve with your marketing efforts?
Here are some responses that we have consistently been getting:
Get as many people as possible to know our brand
Increase the chances of making a purchase
Build a loyal customer base
Provide a positive customer experience
Build personal connections with our customers
Make existing customers buy more from us
Spend the least, and get the most
We sat down with all these points and at the same time studied how the best ecommerce brands out there achieved success on these fronts.
And we had a eureka moment!
At the heart of every problem faced by modern ecommerce brands, they are focused on just one thing:
Getting closer to their customers
Ecommerce brands today want to understand their customers - their needs, desires, and what would make them "connect" to the brand.
In short, DTC brands want to provide an absolutely impeccable customer experience (CX) that would make their customers go "wow".
But if we look at the internet on how to ace CX as a DTC brand, we get SEO content that rakes of ads, or social media content that keeps talking about trivial things around WHAT without explaining the HOW.
Separating the wheat from the chaff
Closer to Customers is our effort to help you cut through all the noise and explore the customer experience journey of successful DTC (direct-to-consumer) e-commerce brands.
Every two weeks, we will be diving deep into the strategies and tactics used by successful DTC e-commerce businesses to create an exceptional customer experience and break down HOW they have been able to achieve success as a result.
We are planning to address themes such as:
Product quality
Online store experience
Customer service
Brand interactions
Delivery and fulfillment
Brand reputation
Providing amazing customer engagement using automation
Community building
Tech that can elevate CX
Post sales support
Personalization
If you want to understand the science and also the art behind making your customers fall in love with you, hit that Subscribe button below.
New to DTC Drive?
You know what you get when you bring the best DTC e-commerce people together?
A community of wonderful people striving to help each other out to not just build a business but a beautiful story.
DTC Drive does just that!
We get the best people in the ecommerce space to help founders and marketers crack the code of DTC e-commerce success. From podcasts, AMAs, events, network, trends, insights, playbooks, and strategies to funding and tech. We have it all!
Join the drive today😎
