The post-purchase experience is critical to driving customer loyalty, retention, and, by extension, a brand’s long-term success. Personalization, segmentation, building brand advocates, cross-sell or upsell products, and storytelling across all channels become some of the important aspects to build post-purchase customer engagement.
We deep dive into how DTC brands fuel these strategies with Divya Shah in this podcast.
Takeaways
How to go about building your personalization engine?
What kind of personalized messages should one send to their customers? What works and what doesn't work?
How do you drive storytelling in your post-purchase emails to your consumers and how impactful can you drive that campaign with your customers?
What sort of strategies that a DTC brand can adopt for building strong customer loyalty?
Divya Shah is a brand and content strategist; with industry experience of over 2 years. She has worked across 8+ industries. Some of them are D2C, SaaS, academia, perfumery, fintech, ed-tech, and many more.
Divya started her journey as a content creator on LinkedIn, building a community of over 50K+ followers in 1.5 years.
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