Whatsapp is changing the way DTC brands interact with consumers. We dwell about the same with Antony Chacko, Founder of Alphamarketer. An agency that helps DTC brands become profitable using conversational marketing.
Takeaways
1. How has WhatsApp marketing changed over the last 4 years?
2. What are current brands doing on WhatsApp and what are the gaps in their implementation?
3. Share a few proven examples of WhatsApp conversations that have helped build customer loyalty on WhatsApp.
4. Automated bots or manual service on WhatsApp? What part of customer journeys and situations do you need to deploy the right response to?
5. How does one handle scale through WhatsApp?
Host: Aashish Ramamurthy
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