The more DTC brand’s understand customers’ psychology, the better they can communicate with them. Our host, Aashish Ramamurthy dives into the same with Saurabh Choudhary, India's first marketing psychology specialist and also the author of psycho marketing.
Takeaways
1. Basics of psychology DTC entrepreneurs should specifically understand.
2. How to understand and leverage the customer purchase decision-making process?
3. How do you design your ad's using psychology for better ROAS?
4. What triggers customers to return to buy from your store and how to build the retention funnels?
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