iOS 16 has changed the game for DTC retention marketers. It will separate the great retention strategists from the average ones. iOS 14 tested #facebookads marketers in ways that are still being felt. The top 10% have recovered, the vast majority have not, as they are still grappling over higher customer acquisition costs. Then iOS 15 tested #emailmarketing. Email open rates are lower than they have ever been. Now #iOS16 that deployed recently, is going to test SMS Marketers. Because of Apple's change, SMS opt-out rates are heading even higher in 2023. 📈 And for that customer audience that stays opted-in, the new iPhone filtering system is going to prevent a large bulk of those messages from ever being seen, sending open rates south. 📉 So the question is, with the #retentionmarketing game becoming harder than ever, how will #DTC marketers adapt?
Lets deep dive with Neal Goyal from TapCart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, customer acquisition, and engagement.
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